celebrate Chanel N°5

Launched today at http://www.chaneln5.com/ , the fragrance's latest campaign consists of a short film starring Audrey Tautou (of Amélie fame) and celebrates not only Chanel N°5 and its iconic history but also its newest version, l'Eau Première (which came after the Eau de Toilette and the Eau de Parfum). Described as a fresher, easier version of the original Chanel N°5, it's aimed at women who loved the original and yet found it still didn't work for them.

May 5 2009 has therefore been designated by the city of New York as Chanel N°5 Day, and for one week only (May 5-11) a stretch of Fifth Avenue will become Avenue N°5. The ad itself commemorates the fragrance successfully, simultaneously embodying its romance, its femininity, its gutsiness, its glamour, its mystery, and its coexistent worldliness and otherworldliness. Thanks to the good folks at Chanel, I now have a whopping 150ml bottle of the Eau Première to lavish upon myself (will report back asap).

For now, however, check out the ad itself here: http://www.chaneln5.com/en-gb/#/the-film , and enjoy the behind-the-scenes clips here: