Thursday 11 October 2012

Ultradex Low Abrasion Toothpaste

RRP: £6.10/75ml
--What does the promo say?--
"Clinically proven formula that delivers exceptional oral care, whitening and fresh breath confidence. The intelligent iQ+ ActiveOxi Technology™ within UltraDEX works with your natural oral pH level to release the appropriate amount of active ingredient to meet the individual needs of your mouth.
  • Clinically proven to whiten teeth within 14 days by gently oxidising organic stains to reveal the true brightness of your teeth
  • Clinically proven to prevent bad breath by eliminating, not simply masking, odour-causing Volatile Sulphur Compounds (VSC)
  • Anti-bacterial action. Kills bacteria that, without the correct preventative measures, can cause gum problems, tooth decay & plaque. Bacteria cannot become resistant to UltraDEX and regrowth is inhibited.
  • 100% free from harsh abrasives with a low Relative Dental Abrasivity* (RDA) of only 53
  • 100% free from Sodium Lauryl Sulphate (SLS) and non-foaming to enable longer brushing time. [...]
  • Clean, fresh mint taste."
--Packaging--
 The white and blue theme is not uncommon in the toothpaste market, so unfortunately nothing here will be making this tube stand out on the shelf. The squeezy screw-top tube operates in the same way as any other.

--Usage--
Pop a pea-sized amount onto a toothbrush and clean your teeth as normal. Nothing tricky here.

--Appearance--
Again, all very ordinary; white with no visible grains or streaks.

--Scent and taste--
Very minty - nothing weird here as with some toothpastes for sensitive teeth.

--Texture and consistency--
There's not as much foam as you'd ordinarily be used to, but now I find that normal toothpastes create too much lather by comparison, so it's clearly just a matter of habit.

--Effects on the teeth--
Teeth are left feeling squeaky clean and stains are gradually buffed away, improving tooth appearance noticeably - although perhaps not within 14 days.

--Value for money--
There are clearly positive results and one tube lasts ages. To pay over £6 for a tube of toothpaste therefore still seems extortionate in some respects - this is three times what most households usually pay. However, it's less than the cost of a scale and polish at the dentist, and less too than some specialist whitening toothpaste brands, such as Blanx. I would consider replenishing stocks once my free PR sample runs out, but perhaps just for use as a once-a-week treatment rather than for everyday use, as the price is prohibitive otherwise.

perfect partners
Anti-Bacterial Coated Interdental Tape, £3.49/25m
Wire Free Interdental Brushes, £5.49/30
Daily Oral Rinse, £8.15/500ml

1 comment:

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