# of shades available: 5
--What does the promo say?--
"Laura Geller Baked Eye Rimz Shadow with brush. Boasts a buildable palette that's packed with colour which when applied will reflect a multitude of shades, complete with a handy application brush. Add a splash of funky colour to your eyelids with the Eye Rimz Baked Wet/Dry Eye Accents from Laura Geller."
--Packaging--
The round pot is cheerful and classic, evoking the iconic Bourjois while still managing to be different thanks to the edgy black palette (as opposed to the Bourjois tactic of colouring the pot the same shade as the product). Mine incidentally did not come with a brush, but as this was free thanks to a QVC press day (they are the main retailer of Laura Geller products in the UK), I don't think I can complain too much.
--Application--
Use the brush or your fingers to blend the dry baked shadow outwards from the eyelash line to create instant and idiot-proof smoky eyes. Wet the brush and use this as your eyeliner. Simples - especially as when in eyeliner mode it dries instantly, meaning that you're good to go straight away.
--Appearance--
While the effect of the dry shadow is slightly one-dimensional (despite the smoky eye result), the real shimmer comes once the shadow has been wetted using the brush. The eyeliner immediately stands out while still creating a harmonised result with the rest of your eye makeup. A classic yet edgy effect.
--Longevity--
The dry shadow will crease by the end of the day; this is not 12-hour wear stuff. However, the liner (wetted shadow, if you will) lasts much better - I am sure bits of my application from this morning only came off because I rubbed my eyes due to being tired and hot.
--Value for money--
This price is comparable to online retail prices of similar makeup products by Guerlain and Shiseido, which could make one think that the Laura Geller brand is punching a bit above its weight. However, I don't think this is a bad quality product. You can create some good effects easily, and besides, the product never claims to withstand long commutes, human lapses in thought, or hot city weather. Plus, QVC often have good offers on, which increases the product's value - and, in addition, you then have a brand that's up-and-coming that not everyone else has, which is in itself of great value.
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